The first line of regional specialties created in collaboration with the Slow Food Foundation for Biodiversity.
Life and the Valore al Territorio line support the Slow Food Foundation for Biodiversity Onlus. Thanks to our contribution, The Foundation will be able to keep financing more than 15,000 farmers worldwide, safekeepers of vegetal varieties in risk and traditional transformation techniches. Supporting Good, Clean and Fair farming.
TO SLOW FOOD
THERE IS ONLY ONE WAY TO EXPRESS THE QUALITY: TELLING ABOUT IT.
According to Slow Food, food quality is made of three elements:
GOOD • CLEAN • FAIR
Is the good organoleptic quality, that trained senses can recognize, the result of the competence of those who produce, of the raw materials choice and productive methods that do not alter the naturalness. Good means attention to the organoleptic quality, to the pleasure and the strong taste also in cultural terms.
There is no quality if there is no respect for the environment. Respect means to adopt agricultural practices, but also zootechnical, processing, marketing and sustainable consumption.
Justice is part of the quality just like the good quality and respect for the environment. Fair means produced without direct or indirect exploitation of those who work in the countryside, it means rewarding and adequate salaries, but at the same time respect for buyers. Fairness means valuing equity, solidarity, giving and sharing.
The battle to save biodiversity is not an ordinary battle.
Is the battle for the future of the planet.
We can all do something, in our territories, every day.
Don't just focus on what we have lost, but on what can still be saved.
Life is alongside Slow Food and Slow Food Foundation for biodiversity for many years and develops project that pay attention to the quality of raw materials and their nutritional characteristics.